How Instagram Subscriptions work for creators
A guide to the recurring-payment feature that lets eligible creators sell exclusive posts, Stories, Lives, and Reels to their most engaged followers.
Marketing & Social Media
The latest marketing & social media journalism from the publications of the VUGA Enterprises Network — refreshed around the clock. Every headline opens the full story at its source.
Page 3 of 3 · Updated 6 Oct 2026, 06:23 UTC
What Dark Social Actually Measures, and Why It's Growing
Private shares through messaging apps and email out-count public social sharing by wide margins, and rising messaging-app use means the gap in referral tracking keeps widening.
How Instagram's Trial Reels feature works for creators
A walkthrough of how Trial Reels lets creators test a video on non-followers first, plus the 2026 scheduling update.
What the FTC's 2023 Endorsement Guides Require From Brand Social Teams
The rules, finalized in a unanimous vote, put brands—not only the influencers they pay—on the hook for undisclosed paid content across Instagram, TikTok and beyond.
What Counts as a Compliant Influencer Disclosure, According to the FTC
A practitioner's guide to the wording, placement, and platform mechanics the Federal Trade Commission treats as adequate disclosure of a paid or gifted endorsement.
The EU AI Act's Transparency Rules Now Apply: Every AI-Made Ad Asset Needs a Label
From Aug 2, 2026, EU AI Act Article 50 requires visible deepfake labels and AI disclosures — duties sit with brands as deployers. What marketing teams…
KitKat x Burson Take the PR Grand Prix at Cannes Lions 2026
Burson's KitKat campaign won the PR Grand Prix at Cannes Lions 2026 (June 22-25). What the PR Lions results say about earned media's creative convergence.
The Annual Personal Brand Audit: A Framework That Takes One Afternoon
A five-layer audit — stranger test, claims, proof freshness, network, economics — you can run in one afternoon to catch brand drift before the market does.
The Link Price Ladder: Four Rungs, One Invoice, and What Each Rung Actually Survives
From earned editorial to network inventory: the money trail at each rung, the price anomalies that expose pretending, and the survival math for buyers.
Four Layers, 95% Markup: How Reseller Chains Launder Placement Scams Into 'Strategy'
How placement desks, resellers, and consultants stack markups on paid inclusions — and the chain questions that reveal what you are actually buying.
The VUGA Enterprises Newsroom aggregates headlines and short excerpts from the newspapers and magazines of the VUGA Enterprises Network. Every headline links to the full story on the publishing site. Part of the VUGA Network.