Wooyoungmi AW 2024 during Paris Fashion Week


Wooyoungmi Fall-Winter 2024 COLLECTION

In 1870, the Scottish missionary Alexander Williams published an account of Korea retrospectively titled Knowing About Korea Without Ever Going There. Until the late 19th century, the nation was largely closed to visitors a ban that added to its mystery in a time of explora- tion and Williams only ever made it to the border. Through a contemporary lens expanded by the globalisation of K-Culture, his binocular description of Korea and its capital are not so different to present-day Western fables created around Seoul. Fuelled by a digital audience, the city is, to many, an idea: a faraway metropole like no other; a place many know about without ever going there.

For Fall-Winter 2024, Wooyoungmi writes its own account of Seoul. Informed by local as well as foreign ideas of her hometowns city life, Madame Woo paints a portrait of the characters that inhabit it. As a Far-Eastern urban culture in constant conversation with those of the West, the dress codes of Seoul inherently cross-pollinate South Korean and European wardrobe traditions. The synthesis is reflected in a season proposal that freely blends the countrys cultural signifiers with a sense of international urban style, but fuses them in an instinctive, distinctive Seoulite way: a look many know about without ever going there.

The collection imagines the passers-by on an everyday stroll through the streets of Seoul. It salutes the businessman in his elongated coats and relaxed suits in traditional menswear cloths, the bourgeois lady in her boucle skirt-suit, blouse and lunchtime hat, and schoolboys and scouts in their preppy gear and sportswear. The utilitarian uniforms of Seoulite road workers morph with the codes of the citys youth culture. Bojagi, the Korean art of tying knots, is explored in hoodies, shirts and caps, while the coats of arms of South Korean families appear as surface decorations. Worn-in leather bags in relaxed constructions are echoed in the sensibilities of aged loafers, classic runners and Mary-Janes.

Like Seoul itself, the palette is canvased in the greys of buildings and the sky, warmed by the natural navy, dark green and brown of the cityscape. The autumnal nuances are lit up by a chaotic city print collaged from elements of Seoul in jackets, blouses and scarves and scatters of glitter on sportswear and denim. Hardware and jewellery sculpted like ears honour Buddhist philosophy close to the heart of Madame Woo: a symbol of wisdom and compassion, and the ability to hear the sounds of the city and the world. As a nod to the busking of the streets of Seoul, the soundtrack stages a soulful meeting between jazz and traditional South Korean gugak drums.

Runway Looks

24Fashion TV Wooyoungmi FW24 001 1705857473 jpg24Fashion TV Wooyoungmi FW24 002 1705857476 jpg24Fashion TV Wooyoungmi FW24 003 1705857479 jpg24Fashion TV Wooyoungmi FW24 004 1705857482 jpg24Fashion TV Wooyoungmi FW24 005 1705857484 jpg24Fashion TV Wooyoungmi FW24 006 1705857488 jpg24Fashion TV Wooyoungmi FW24 007 1705857491 jpg24Fashion TV Wooyoungmi FW24 008 1705857494 jpg24Fashion TV Wooyoungmi FW24 009 1705857497 jpg24Fashion TV Wooyoungmi FW24 010 1705857500 jpg24Fashion TV Wooyoungmi FW24 011 1705857503 jpg24Fashion TV Wooyoungmi FW24 012 1705857506 jpg24Fashion TV Wooyoungmi FW24 013 1705857509 jpg24Fashion TV Wooyoungmi FW24 014 1705857513 jpg24Fashion TV Wooyoungmi FW24 015 1705857518 jpg24Fashion TV Wooyoungmi FW24 018 1705857521 jpg24Fashion TV Wooyoungmi FW24 017 1705857527 jpg24Fashion TV Wooyoungmi FW24 018 1705857532 jpg24Fashion TV Wooyoungmi FW24 019 1705857535 jpg24Fashion TV Wooyoungmi FW24 020 1705857539 jpg

Photo: Press Wooyoungmi

More on: @wooyoungmi


By Senior Fashion Editor 24FashionTVChristina V Henningstad @christina_henningstad

reality tv
fashion tv free
Exorcist website
new sci fi book
Edison Aerospace