Gary James McQueen Releases His 1st Digital Fashion Show -Guiding Light- To The Future of Fash­ion


Gary James McQueen worked alongside his uncle (Alexander McQueen) and was employed as Head Textile designer for Alexander McOueen MRTW in 2005, he participated in their Fashion Shows across the globe but left the house of McQueen 2 years after his uncles suicide. Gary James McQueen now has his own label, having recently collaborated with Faberge to produce a series of scarves, which sold out online. He contributed towards Savage Beauty at the Met Museum and The V&A, designing the catalog cover and a lenticular, which went on to be one of their best-selling exhibitions to date.

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On April 25th, 2021 at 6pm U.K. time Gary presented his first entirely Digital Fashion show, called Guiding Light. The virtual runway featured 20 digital garments available to buy post show through both the virtual and showroom at https://www.garyjamesmcqueen.com.

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Each runway design is now available to view, post-show, in Gary James McQueens virtual immersive showroom, produced by Moyosa Media and downloadable in Augmented Reality, before garments have been physically created.

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The Guiding Light event is In Aid of Mind, the leading mental health charity in England & Wales, and is sponsored by Sky Arts and an Epic MegaGrant from Epic Games. This epic digital display by the visionary artist and designer will showcase Gary James McQueens first stand-alone collection in Unreal Engine, demonstrating his remarkable technical expertise along with his futuristic approach to fashion, digital innovation whilst promoting the benefits of creativity on our mental health.

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For the first time ever, digital garments will be available for purchase straight off the Gary James McQueen runway through DressX, the worlds leading E-commerce site solely for digital clothing. Enabling inclusivity in fashion in a way that has never been seen before. Customers will be able to choose digital items from the Guiding Light collection, uploading pre-existing photos of themselves to DressX and have the image sent back to them, after purchase, wearing Gary James McQueens latest design of their choice.

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Gary James McQueens digital fashion film will be accessible through his website and social media channels. On the 3rd May Sky Arts will broadcast a behind-the-scenes making of Guiding Light and the fashion show. Limited edition physical garments will be available to buy through Gary James McQueens. Recent collaborations with a Yeezy Style T-shirt and facemask featuring the Vanitas Skull design from The Edit Man London and Jeaks featuring textile print, a sustainable jeans range in partnership with Graysey London.


Gary James McQueen links:

Instagram @garyjamesmcqueenofficial

Facebook: garyjamesmcqueenstore

Twitter GaryJamesMcQueen

You Tube GaryJamesMcQueen